Our highly skilled professionals develop and implement models, strategies and insights for media-mix budgeting, customer acquisition, cross-sell, activation, retention and win-back. Models may include but not be limited to Propensity to respond / buy, Next Best Product / Action, Customer Retention, Customer Value (CLTV) and Customer Life Stage.

We also develop campaign triggers, optimal contact strategies, campaign designs (Test / Control, A/B Testing, DOE) and perform campaign measurements (ROI) & analysis to improve sales, profitability, customer retention and customer experiences.